1. Well-trained and enthusiastic employees
2. Appropriate image for the business
3. Effective merchandising
4. Product selection, turnover, and quality
5. Location
6. Effective advertising
7. Excellent customer service
--adapted from Seven Secrets to Small Business Success by Kent J. Burnes
Pitfalls
1. Insufficient assessment of professional and personal skills
2. No business plan
3. Inadequate financing
4. Incomplete records
5. No marketing strategy
6. Inappropriate location
7. Not implementing good management
8. Hiring the wrong people
9. Poor customer service
10. Unwilling to ask for help
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